Tag Archives: history

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The Solid Collections

During the 15th century Italian Renaissance, painters and their apprentices would start each day anew, mixing and matching their pigments to a previous day’s work. Precious minerals like lapis would have been used to produce a rich ultramarine, while red lac was utilized to create the lush crimson tone we know was used for a royal’s velvet robes. Pigments would be combined by each artist with just the right recipe of oils and thinners for a perfect consistency.

Adapting to this process that originated with the masters, and pairing their ancient methods with today’s digital technologies and modern capabilities, we have developed The Solid Collections. Spanning four volumes, these expertly curated collections show 156 colors that represent the best of the best in the hospitality industry, and are guaranteed to be on trend for years to come. Besides making it extremely easy to select colors, professional color matching can be done using the Electronic color matching tool, powered by WeaveUp. The color matching tool is a device that can be utilized to match additional product categories within each project space. Our machinery is calibrated to properly match, so that the color you pick is the color you get.

The beauty of The Solid Collections, since they are part of the Valley Forge Out Of Time series, is that large quantities are available to you within only one to two weeks! So much thought and confidence were put into the selection of these colors that it is ensured to be the quickest shipment so you can meet your project deadlines.

Now, instead of matching to a previous days’ or weeks’ worth of samples and color development progress, you can customize an entire matching room with one minute, one finger. 15th century artists never had it so easy!300_Post-Printed_Solid

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Style is a simple way of saying complicated things

French writer, designer, playwright, artist, and filmmaker Jean Cocteau once said, “Style is a simple way of saying complicated things”. This is a man whose cohorts were people like Pablo Picasso, Coco Chanel, Edith Piaf, and other notable artists from 30s and 40s Europe – a time when things were very complicated!

While the phrase may have meant one thing to Jean and his friends back then, it also absolutely carries a message across generations of designers, artists, actors, and other creative types. Style is something that is neither in nor out of trend. It speaks to the past, present, and future with its chain reactions, infinite possibilities, and monumental achievements.

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Painters and illustrators manipulate shapes and images to create a story or meaning. With so many different types of artwork being produced over time, Style is a function used to create groups and subsequently put these pieces into related categories. This is one way that we try to further reduce the complication of things we attempt to say, while also endeavoring to understand them.

In graphic design, Style refers to a consistent visual appearance of a family of fonts. This helps the graphic artist to convey feeling and emotion, or lack thereof, through something even as small as lettering. This is similar to the illuminated manuscripts of the 12th -14th centuries where monks would tediously and brilliantly decorate texts and books with gold, silver, and beautifully colored illustrations. This truly shows how Style spans the ages.

Additionally, fashion is a huge advocate of Style as the clothing or jewelry one wears can tell so many stories. A person’s style can non-verbally communicate where they are from, what type of music they listen to, or what their religion is. We are all victims of stereotypes from time to time- its human nature! But is a stereotype all that bad when it successfully conveys what the wearer is trying to say? Perhaps it means that we are getting better at deciphering our human family’s complicated code!

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The world of interior design is one where inspiration is culled from all of these artistic sectors, and then some! A room could incorporate elements from fashion in its drapery or bedding. The colors and art that adorn the walls, carpets, and furniture in a room all work together, each with their own little messages, to say something very important…but not complicated.