Since receiving his first order for pottery from Barneys New York fifteen years ago, Jonathan Adler’s eponymous company has grown to become an internationally recognized lifestyle and home furnishings brand offering tabletop, bedding, bath accessories, furniture, rugs, pillows and lighting. Jonathan Adler is known for a design aesthetic which pairs modernist forms with bold colors and groovy graphics. The company motto, “If your heirs won’t fight over it, we won’t make it”, reflects Jonathan’s commitment to impeccable craftsmanship and panache. Jonathan Adler has nine company-operated stores nationwide as well as a thriving consumer website. Through its wholesale division, the company sells its groovy home décor in over 1,000 locations worldwide. Additionally, Jonathan Adler is one of the country’s leading interior designers, working on luxury residential projects as well as large-scale commercial projects, including the celebrity hot spot Parker Palm Springs hotel. In 2009, Jonathan Adler partnered with the distinguished luxury brand, Godiva Chocolatier®, to design a chocolate oasis for the “Decadence Suite” sweepstakes promotion in New York City. Jonathan Adler is also partnered with Barbie® to design the retro-glam and girl-chic interior for the “real” Malibu Dream House in celebration of Barbie’s® 50th Anniversary. Jonathan was the lead judge on the Bravo television series, Top Design.

“I like my colors rich and juicy and, most importantly, velvety. There's something about velvet--it adds a depth and dimension to color that is mesmerizing. I partnered with Valley Forge to create a palette of velvets I've longed for but could never find in the market (let alone the hospitality market!). Tangy Orange, the perfect Mushroom, marshmallow White, the Green that will make you feel like you've never seen green before, inky inky inky Mediterranean navy--these are just a few of the 17 colors that form the foundation of the Volumes of Velvet collection.

Using the solid palette as a foundation, we added all kinds of groovy sculpted patterns, unexpected textures and nifty stripes.

I'm blown away by Valley Forge's technological know-how. The fabric feels like the highest grade velvet in the residential market but with better colors and hospitality performance requirements.”